Beate Uhse AG operates as a well-known retail company with a focus on erotic, lifestyle and mail-order products. The company combines stationary retail space, mail-order and online retail structures with central administration and logistics processes. Its operating activities include assortment management, purchasing, product presentation, customer service, marketing, order processing and distribution. The appraised assets typically include shop fittings, storage and dispatch technology, office and IT equipment, and further facilities for managing a multi-channel retail business. The appraisal relates to the mobile fixed assets and business equipment required for operations, administration and sales.