The company operates in the retail sector for perfumery and cosmetic products and runs stores offering fragrances, skincare products, decorative cosmetics, and related beauty and lifestyle items. Its service portfolio includes in-store sales, procurement and presentation of goods, customer-oriented consulting services, and logistical processes within branches and storage facilities that require the use of mobile sales equipment, storage systems, and transport assets. The business serves private customers in regional and supra-regional markets and forms part of the retail structure within the beauty and cosmetics segment.