The company is a German mountain bike manufacturer with its roots in a 2006 sponsorship platform that began producing its first bikes in 2008 before being renamed YT Industries GmbH in 2011. The company develops and sells a wide range of performance bikes for dirt jumping, freeride, downhill, enduro, all-mountain, trail and gravel riding. Well-known model families include the TUES downhill bike, the CAPRA enduro platform, the JEFFSY all-mountain bike, the IZZO trail bike, the DECOY e-MTB and the SZEPTER gravel bike. YT relies on a direct-to-consumer sales model via its website and dedicated “YT Mill” showrooms, combining progressive product design with a strong international brand presence.