The company operates in the retail sector and runs sales outlets focused on footwear as well as related clothing and accessory items offered through a warehouse-oriented sales concept. Its activities include sourcing branded and promotional goods, organizing storage and sales areas, product presentation, and customer-facing sales processes, supported by logistical operations and the use of mobile sales equipment and transport assets. The business model is based on price-oriented sales with frequently changing assortments and addresses private customers within the regional catchment area.