The company operates as a specialist retailer for electric bicycles and distributes e-bikes of various categories as well as related accessories and service solutions for individual mobility needs. Its activities include sales consulting, product presentation, inventory management, test rides, and workshop services for maintenance and repair, requiring the use of mobile tools, testing equipment, and transport assets in daily operations. The business serves private customers in the Stade and Altes Land region and surrounding areas and forms part of the regional retail and mobility infrastructure.