The company was founded on August 23, 2017 and specializes in the trade of leisure and household items. Rubberneck operates several online shops, including "around homestyle" for home accessories, "around sports" for sports equipment and "around camping" for camping supplies. In addition, Rubberneck has set up a subsidiary in the USA to sell its products there. The company attaches importance to barrier-free access and flexible payment options. Customers value the quality of the products and the service, which is reflected in positive reviews.