The company operates in the development, manufacture and wholesale distribution of bicycles and electric bicycles. Based in Sennfeld, Winora Staiger GmbH has a long history in the bicycle industry and forms part of the international Accell Group. Its product range includes conventional bicycles, city and trekking bikes, children's and youth bicycles, and e-bikes for everyday transport, leisure and sporting activities. In addition to the Winora brand, the company is associated with the development and marketing of Haibike, particularly sports bicycles and electric mountain bikes. Its activities include product development, engineering, quality assurance and distribution through specialist bicycle retailers. Key areas of expertise include functional bicycle technology, ergonomics, safety and electric drive systems.